candy crush soda saga windows facebook connect

For example on one occasion we saw “It took too long to connect,” and on another occasion it came up with “Sorry, you don’t have access to the Kingdom right now. Supercell has also been aggressive with its video advertising efforts, buying ad spots on television and on mobile devices.ĬNET's Nick Statt contributed to this article.Many trying to connect via Facebook are seeing error messages after the usual “Connect to Facebook” prompt.

Other titles, such as Clash of Clans from Finnish game maker Supercell, has become a fixture at the top of Apple's top-grossing charts. Candy Crush still generates the majority of King's revenue, yet the game has begun falling from its astronomical heights. A year after its release, it had surpassed the flagship game from King rival Zygna, FarmVille 2, on Facebook and would go on to be the most downloaded iOS app of 2013.Ĭandy Crush Soda Saga marks the first sequel for that game, though other 'Saga' titles have been created too, such as Bubble Witch Saga and Pet Rescue Saga. Released on the social network in April 2012, Candy Crush quickly rose in the social gaming ranks, helped in part by a mobile launch in November 2012 on Apple's iOS operating system and on Google's Android OS a month later.

King's key title, 'Candy Crush Saga,' was originally designed to be played on Facebook's website before it was released for mobile devices. In 2014, it's expected to reach 22 percent, according to eMarketer.įacebook and King have a long history. Two years ago, when Facebook went public, about 5 percent of advertising was spent on mobile devices. More than 70 percent of the people who viewed King's 15-second video did so on a mobile device, another indication Facebook's mobile advertising business continues to gain clout.

The move is a key win for Facebook, whose advertising business still ranks second to Google in global advertising revenue, according to eMarketer. That makes it one of the most successful video advertising campaigns Facebook has seen yet, reaching about an eighth of the 864 million people who log on to the service daily. People have been inviting one another to join the game, making it hard for users on Facebook to escape visions of candy dancing in their News Feed.Ī video posted by King and sent to Facebook's users through its advertising system, was viewed by 100 million people across seven countries in its first day, Facebook and King said. 's 'Candy Crush Soda Saga,' the latest entrant in the company's popular puzzle game series, was officially released earlier this month.

Candy crush soda saga windows facebook connect