trust a site on google chrome for android

Tracking technologies are changing, but data protection laws require the same: end-user consent. through new browser APIs like trust tokens), but it’s facing heavy challenges in the forms of antitrust investigations from both the EU Commission and the UK’s Competition and Markets Authority (CMA). Google’s plan to phase out third-party cookies in Chrome is part of a larger strategy of creating a privacy sandbox with open standards for tracking users while protecting their privacy (e.g. The damning report by Cookiebot CMP about third-party tracking on EU government and health websites from 2019 revealed that Facebook bypassed third-party cookies by instead using first-party cookies combined with a pixel tracker to ensure continued, unconsented surveillance of EU citizens.įirst-party cookies will still function by default in browsers that block third-party cookies (also in Google Chrome), and they will continue to require consent in most cases, unless the purpose of a cookie is ‘strictly necessary’ to the basic operation of a website. Try Cookiebot consent management platform (CMP) for free today Other browsers (like Safari) have been blocking third-party cookies for years, and we’ve seen repeatedly that trackers simply resort to workarounds, other methods and new technologies that make them able to track users just the same. and any other technology that makes it possible to save data on a user’s device from browsers (as cookies do).Third-party cookies are far from the only technology used today for persistent and pervasive tracking of users across the Internet, and it won’t be the last either.Įxisting technologies that can track users just like third-party cookies include –

Google ending Chrome’s support of third-party cookies is also not the end of tracking in Chrome. Let’s make it very clear: the end of third-party cookies is not the end of tracking. Quick summary Google killing third-party cookies in Chrome and what this means In this blogpost, we look at the implications around the end of third-party cookies in Chrome, the misunderstandings, and why consent is the platform for compliant tracking now and in the future. Google has announced that it will stop the use of third-party cookies in Chrome by the end of 2024, joining a growing list of browsers ditching the notorious tracking technology.īut the end of third-party cookies does not mean the end of tracking – and the need for true end-user consent to process personal data will persist long after third party cookies and the technologies replacing them.

Trust a site on google chrome for android